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You can read the press release here
Pay particular interest to this paragraph:
"Applied Semantics is a proven innovator in semantic text processing and online advertising," said Sergey Brin, Google's co-founder and president of Technology. "This acquisition will enable Google to create new technologies that make online advertising more useful to users, publishers, and advertisers alike."
The press release goes on to say:
“Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrievalâ€
So, Google certainly has access to technology that can help it understand words on a page in much the same way as a human.
But how does knowing this, help us?
Well, we need to think like a human when we develop content 🙂
Does an article written by an expert in a field repeat the same phrase at a density of 1%? 2%? 5%?
Nope.
They will write using the words and phrases that they need to use in order to write the best possible article on the topic.
Enter Web Content Studio
This software will tell you the words and phrases that you need to use, on any topic, as if you were an expert.
It does this by analyzing the top ranked page in Google for the term you are targeting and bringing back the words and phrases used on those pages. After all, if Google is ranking them well, it must think they are the best articles on that topic.
Think about your site from the perspective of a visitor
If you think about the content you write on your site, do you come across as someone who knows the topic you are writing about? Would someone actually learn anything by reading your article, or is it published on your site just to try to get an Adsense click? If someone started reading your article, would they want to read the whole thing, or would they think that the article was total fluff, and click the back button?
If Google's technology can mimic human behavior, then your content must be written for humans.
How does Web Content Studio Help you Write better Content?
Suppose you have identified the following phrase as having good potential – copper kitchen sinks – and you want to write an article on it.
What words would be expected in a good quality article on copper kitchen sinks?
Well 5 or more of the top ranking pages in Google include the following 25 words:
copper, sink, sinks, model, kitchen, bath, hammered, bathroom, Mexican, design, finish, custom, craft, hand, round, tile, finishes, bowl, drains, small, style, apron, farmhouse, double, bar.
Looking at that list, don’t you think you’d need to use most of those words?
Let’s look a little closer at Google’s Results Pages as there is something that many people miss. We’ll use the phrase “copper kitchen sinks†as an example:
Google says there are 18,900,000 competing pages for this term. Well that really isn’t what that number means. That 18,900,000 pages is the number of pages Google knows about that are written on the topic of copper kitchen sinks. If we scroll to the end of the search results for this phrase, we get to this page:
Highlighted in yellow, it says that Google only really found 151 pages that offered any value. The other 18,899,849 pages are not included because they are TOO SIMILAR to the 151displayed results.
That’s quite interesting, isn’t it? But where it gets more interesting is that EVERY search phrase has a similar cut off. You'll find that Google always returns a very small set of pages for any query, usually in the range of 150 – 300 results.
You may be thinking what’s so interesting about that?
Well, by analyzing random pages, I have found that on average, ALL of these included results have one thing in common. They contain a high percentage of ESSENTIAL theme words.
Let's look at a real example.
The search phrase Astigmatism returns around 5.5 million pages